Founding Cohort · Tuesday 6 October 2026
The first cohort of HEADS Hair Academy — a ten-week live programme for women who want to understand what's happening to their hair, and know exactly what to do next. Founding members get €397 (future price €697), one 30-minute private session with Esmael, and the lowest lifetime price this course will ever have.
Join the waitlist →Waitlist is open. Cart opens Wednesday 24 September at 09:00 CEST — waitlisters get 48 hours of priority access before public enrolment.
You're a woman between 35 and 65. Your hair used to feel one way — thicker, heavier, more predictable — and now it doesn't. You've noticed it in the parting, in the shower, on the pillow. Maybe the ponytail feels smaller. Maybe the hairline has quietly moved.
You've probably already tried:
None of it stuck. Not because you did anything wrong — but because nobody sat down and explained the actual pattern to you. What kind of hair loss you have. What's driving it. What the honest options are — and what the honest limits are.
That's what this cohort is for.
HEADS Hair Academy Founding Cohort runs for ten weeks, starting Tuesday 6 October 2026.
Every Tuesday at 17:00 CEST, we meet live for 90 minutes. I teach one module. Then I answer your questions — your specific pattern, your specific age, your specific medication, your specific stage.
Between sessions, you have access to:
This is not a course you scroll through on your phone during a coffee break. It's a structured programme you commit to. Ten weeks in, you will know your pattern, your options, and your plan.
€397 · locked forever
Future cohorts will be €697. As a founding member, this is the lowest price this course will ever be — and you keep it if you ever want to retake a future cohort.
One 30-minute 1:1 with Esmael
A private call during your ten weeks. Bring your photos, your medical history, your questions. I give you honest feedback on your specific situation. This perk is not offered to any future cohort.
Lifetime access to recordings
Every live session is recorded. You keep them forever. Watch again in six months, in a year, in five years — whenever your hair changes and you need a refresher.
Private founding-cohort WhatsApp
Twenty women. Ten weeks. Real conversations. Many founding cohorts turn into friendships that outlast the course.
Founder's badge inside the community
When future cohorts join, you'll be marked as founding. You get early access to bonus content, updates on the research, and priority for future 1:1 spots.
I'm not a doctor. I don't diagnose, and I don't prescribe. I'm a hairdresser with 28 years behind the chair (I opened HEADS in 1998) and thousands of hours of conversations with women who came to me before they went to their doctor, or after their doctor gave them a two-line answer.
What I can do is teach you the pattern. I can teach you how to read your own hair. I can teach you what questions to bring to a dermatologist so you don't leave that appointment with the same shrug you came in with. I can teach you what the honest science says, what the honest limits are, and what actually works when you commit to it for the full growth cycle.
This cohort complements medical advice. It does not replace it. Every module ends with a line about when to see a specialist and how to prepare for that visit.
If you want a magic pill, this isn't for you. If you want to finally understand what's happening and stop guessing — this is exactly for you.
Week 1 · Understanding Your Hair Loss
Name your pattern. Recognise the seven categories of women's hair loss and identify which one is most likely happening to you.
Week 2 · The Foundation Protocol
The daily inputs — nutrition, sleep, supplementation, stress, labs — that either enable or block hair recovery.
Week 3 · At-Home Treatment Techniques
Scalp massage, derma-rolling, DIY treatments that genuinely help — and which ones don't. Live demonstration on Zoom.
Week 4 · Styling Mastery for Thinning Hair
The hairdresser's chapter. Cut choices, blow-dry technique, illusion of thickness, product application.
Week 5 · Advanced Treatments & Options
PRP, microneedling, low-level laser, topicals, extensions. What works, what doesn't, and what to ask a professional.
Week 6 · The Maintenance Plan
Build your personal 12-month protocol. Everyone drafts hers in real time during the live session.
Week 7 · The Confidence Rebuild
The emotional side. A facilitated conversation on grief, identity, and living well through hair change.
Week 8 · Partner & Family Communication
The conversations at home. Getting the support you actually need from the people around you.
Week 9 · The Product Vault
Live product review with Esmael. Bring what you use — get an honest opinion, product by product.
Week 10 · Your 10-Year Plan
Each member presents her plan. Group feedback. Closing ceremony. Founding cohort locked in forever.
Today · Waitlist opens
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Wednesday 24 September 2026 · Cart opens for waitlisters
09:00 CEST. Waitlisters get 48 hours of exclusive access before public enrolment.
Friday 26 September 2026 · Public enrolment opens
If the twenty seats are still available.
Friday 3 October 2026 · Cart closes
At 23:59 CEST, or when the twenty seats are filled — whichever comes first.
Tuesday 6 October 2026 · Cohort begins
First live session at 17:00 CEST. Ten weeks. Small group. Locked cohort.
Tuesday 8 December 2026 · Cohort ends
Final live session. Lifetime access to everything continues.
"The first cohort of anything is the one that shapes everything that follows. Join us."
How is this different from your free guide?
The free guide covers the seven patterns of hair loss at a high level. The cohort is ten weeks of live teaching, live Q&A, direct access to me, and a private community. Different depth, different commitment, different results.
I'm not in Belgium. Does that matter?
No. The cohort is fully online. Live sessions are recorded — if 17:00 CEST doesn't work for your timezone, you watch the recording and post questions in the community.
What if I sign up and can't make the live sessions?
You still get everything — recordings, workbooks, community, one 1:1 with me. But the live element is where most of the value happens. If you know you can't attend any live sessions, consider Cohort 2 in early 2027.
Do I need to be actively losing hair to benefit?
No. Many women take this cohort as a preventive step — they've noticed early signs and want to understand what's happening before it accelerates. That's exactly the right time.
Is there a refund policy?
Yes. If after the first two live sessions you don't feel this is right for you, email me and I'll refund your enrolment fully. No hoops. I'd rather you leave happy than stay unhappy.
Why only twenty seats?
Because I want to actually see every woman in the cohort. Twenty is the limit where I can still give you a real answer in a live Q&A and offer one-on-one attention. Beyond that, it becomes a broadcast — and this isn't that.
Will there be a second cohort?
Yes — planned for early 2027 at €697, without the founding perks. If you want the founding price and the 1:1 with me, this is the one.
Are you a doctor?
No. I'm a hairdresser with 28 years behind the chair. This programme complements medical care — it does not replace it. Every module includes guidance on when to see a specialist.
Twenty seats.
The lowest price this course will ever have.
Live with me — not a video course.
No spam. Five short emails before the cart opens on 24 September. Unsubscribe anytime.