Founding Cohort · Start date coming soon
The first cohort of HEADS Hair Academy: six course modules with ten weeks of live support for women who want to understand hair changes and make more informed choices. Join for €397 one-time, including a 30-minute private session with Esmael. Future cohort price: €697.
Join the founding listThe start date is coming soon. Join the founding list and you will hear it first, with priority access to the 20 places before public enrolment opens.
You're a woman between 35 and 65. Your hair used to feel one way — thicker, heavier, more predictable — and now it doesn't. You've noticed it in the parting, in the shower, on the pillow. Maybe the ponytail feels smaller. Maybe the hairline has quietly moved.
You've probably already tried:
If you are still unsure where to turn, that does not mean you have done anything wrong. Understanding the different patterns, what to discuss with a clinician, and the limits of each option can be a calmer starting point than trying everything at once.
That's what this cohort is for.
HEADS Hair Academy Founding Cohort runs for ten weeks. The start date is coming soon and will be shared with the founding list first.
Every Tuesday at 17:00 Brussels local time, we meet live for 90 minutes of teaching, coaching and questions alongside the course. These are educational conversations, not medical consultations. Sessions are recorded if you cannot join live.
Between sessions, you have access to:
Lessons are released in stages during the cohort, not all at once on enrolment. Module 1 is our starting point. The later modules build on it, with time to watch, reflect and bring questions to the live sessions.
The aim is a clearer understanding of your options and a practical routine you can discuss with the right professionals. No course can promise a diagnosis or guarantee regrowth.
€397 · one-time founding price
The founding cohort is €397, with no coupon needed. Future cohort price: €697. Your founding enrolment includes lifetime access to the course materials and session recordings.
One 30-minute 1:1 with Esmael
A private educational conversation during your ten weeks. Bring your questions about the course, your hair-care routine and what to discuss with a qualified clinician. This is not a medical consultation.
Lifetime access to recordings
Every live session is recorded. You keep them forever. Watch again in six months, in a year, in five years — whenever your hair changes and you need a refresher.
Private founding-cohort WhatsApp
Twenty women. Ten weeks. Real conversations. Many founding cohorts turn into friendships that outlast the course.
Founder's badge inside the community
When future cohorts join, you'll be marked as founding. You get early access to bonus content, updates on the research, and priority for future 1:1 spots.
I'm not a doctor. I don't diagnose, and I don't prescribe. I'm a hairdresser with 28 years behind the chair (I opened HEADS in 1998) and thousands of hours of conversations with women who came to me before they went to their doctor, or after their doctor gave them a two-line answer.
What I can do is explain common hair-loss patterns, help you observe changes, and prepare useful questions for your GP or dermatologist. We look honestly at the options and their limits, alongside practical hair-care and styling support.
This cohort complements medical advice. It does not replace it. Guidance on when to see a specialist and how to prepare for that visit is part of the course.
If you want a magic pill, this isn't for you. If you want to finally understand what's happening and stop guessing — this is exactly for you.
Course lessons and workbooks are supported by our ten-week live cohort. Modules are released progressively; the six modules are not ten separate weekly courses.
Module 1 · The Honest Foundation
Why generic hair-loss advice can miss the point, the biology of hair, common categories, hormonal changes and when to see a doctor first.
Module 2 · The Hair Cycle & What's Really Shedding
Understand the hair cycle, distinguish shedding from thinning, and use consistent ponytail and part-line observations without treating them as a diagnosis.
Module 3 · Hormones, Perimenopause & Postpartum
Explore the roles of estrogen, progesterone and androgens, changes through perimenopause, and the experience of postpartum shedding.
Module 4 · Diagnostics & When to See a Doctor
Organise your observations, prepare questions about bloodwork for your GP, and recognise warning signs that need medical attention.
Module 5 · The 90-Day Recovery Protocol
Build a manageable routine around scalp care, nutrition, stress and sleep, with realistic expectations. Ninety days is a planning framework, not a regrowth guarantee.
Module 6 · Long-Term Maintenance & Styling
Practical styling for thinning hair, maintaining your routine, and knowing when to revisit the course or seek further professional advice.
Now · Founding list open
Leave your details below to hear the start date first. Joining the list is free and does not commit you to anything.
Coming soon · Start date announced
The founding list receives the date and priority access to the 20 places at the €397 one-time founding price, before public enrolment.
Week 1 · Cohort begins
First live session at 17:00 Brussels local time. Ten weeks together, with recordings available.
Week 10 · Cohort ends
Final live session. Lifetime access to everything continues.
"The first cohort of anything is the one that shapes everything that follows. Join us."
How is this different from your free guide?
The free guide introduces common hair-loss patterns. The cohort adds six structured modules, workbooks, ten weeks of live support, a private educational session and a community. It is a deeper learning commitment, not a promise of a particular hair-growth result.
I'm not in Belgium. Does that matter?
No. The cohort is fully online. Live sessions are at 17:00 Brussels local time, with recordings available. Please check the time in your own location, including seasonal clock changes.
What if I sign up and can't make the live sessions?
You can watch the recordings, use the course materials and bring questions to the community. Your 30-minute private session is included. Check the Tuesday schedule before joining so you can decide whether this format suits you.
Are all modules available immediately?
No. This is a founding cohort with staged lesson releases. We begin with Module 1; later modules are released during the programme. The live sessions support your progress alongside those lessons.
Do I need to be actively losing hair to benefit?
No. Many women take this cohort as a preventive step — they've noticed early signs and want to understand what's happening before it accelerates. That's exactly the right time.
Is there a refund policy?
Yes. If after the first two live sessions you don't feel this is right for you, email me and I'll refund your enrolment fully. No hoops. I'd rather you leave happy than stay unhappy.
Why only twenty seats?
Because I want to actually see every woman in the cohort. Twenty is the limit where I can still give you a real answer in a live Q&A and offer one-on-one attention. Beyond that, it becomes a broadcast — and this isn't that.
Will there be a second cohort?
A future cohort is planned at €697. This page is for the €397 founding cohort, whose start date will be announced soon. Later cohort dates will be announced separately.
Are you a doctor?
No. I'm a hairdresser with 28 years behind the chair. This programme complements medical care; it does not replace it. The course includes guidance on when to see a specialist.
Twenty founding places.
€397 one-time.
Course lessons with live support.
Start date coming soon. Join the founding list to hear it first and receive priority access before public enrolment.
Prefer a first step? Start with the free 7 Types of Hair Loss guide.